Why Doing Business As USUAL Is Suicidal

When push comes to shove, the usual businesses die first while the unusual ones stand the test of time!

Business is an evolutionary process and only the strong will survive. Your entrance into the world of business can be both a blessing and curse depending on how you approach the world of business. The business terrain is a highly competitive one and gives no room for mediocres. A great deal of businesses has failed as a result of not fully taking cognizance of this fact. More than ever before, the world is crying out for SIGNIFICANT [unusual] businesses. People want businesses that represent something unique and useful; they want companies that are different and making a difference. So if you are going to survive in the business world of today, then doing business as usual is definitely not the road you want to take. You’ve got to be unusual to survive the kind of global competition today’s business world is made up of.

In case you’re wondering what I mean by business as usual, it’s just a simple phrase I use to describe mediocre businesses. They are the businesses that lack a greater purpose for being other than making profits. That is, businesses that are merely existing in their industry but never owning a spot or carving a niche for themselves. They are the businesses that don’t stir up any reaction when mentioned; they are the businesses that don’t generate positive word of mouth; they are the businesses that don’t represent anything in the minds of their customers or prospects; they are the businesses that don’t come up with anything new; they follow all the rules and always prefer things to remain as they have been businessmantalk.com. They are the businesses no one hears or knows about except from the mouth of their salespeople. They exist only as a number in the marketplace they operate in. They are only good for statistical purposes and are not a major force to reckon with. They are the first to die at the event of any market changes. They are the businesses that thrive on survival because they focus on just making a living by being normal just like everyone else. As we both know, anything that is normal is boring. And therein lies the danger of doing business as usual

Some companies work hard to offer Leadership Development Programs or other ongoing education to continue to grow their employees and others simply hire talent from outside the organization when faced with a challenge. An article from Nancy Lockwood takes an in depth look at Leadership Development and how to optimize human capital for business success. She defines leadership development as the formal and informal training and professional development programs designed for all management and executive-level employees to assist in developing the required leadership skills and styles to deal with a variety of situations. She finds that organizations are increasingly linking leadership development with business value and organizational success. Recent studies found that the more organizations do toward developing leaders, the greater the financial success. They also go on to mention that when linked with organizational strategy, leadership development programs and leadership competencies effectively support profound long-lasting change. At Colgate-Palmolive Company, for example, leadership is governed by three core values; caring, continuous improvement and global teamwork. The company carefully monitors how development fits with its business model and objectives.

Business and being a leader in today’s business environment is fraught with challenges and opportunities. Today’s highly competitive global marketplace requires dedication and devotion to excellence and the ability to see the big picture that affects the changing face of leadership and business. A lot of successful organizations have moved from secure salary wages to a pay for performance business plan. This helps create an environment where employees are always reaching higher for knowledge in their intensive work environments. It also requires employees to possess adaptability, innovation and flexibility which are key elements in today’s global economy (Lockwood).

Now that we have analyzed the many different characteristics that it takes to be a leader and some of the strategies to develop these traits it is time to take a look at some of actions to take once you are in a leadership role to get the highest level of performance, engagement and loyalty from your employees or team members. In the book, Multipliers: How the Best Leaders Make Everyone Smarter, the authors believe that much of what constitutes good leadership can be summarized in two words: respect and selflessness. They believe that some leaders can create more intelligence around them, while others diminish it. They refer to great leaders as “multipliers” and ineffective leaders as “diminishers.”

A leader who is labeled as a multiplier views their business as having many intelligent people and they will help figure things out and get even smarter in the process. They view their position in leadership is to foster their employees growth and ask the right questions to each employee. The diminisher mindset is that there are few really intelligent people in this organization and no one will be able to figure anything out without my guidance. The multiplier leaders look beyond their own genius and focus on extracting the genius or innovation out of their employees. They are not always classified as a feel good leader or cheerleader, but more as a tough, detailed manager who sees the potential in every employee and helps them and the company utilize that potential to the fullest

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